Wednesday, July 14, 2004

Techdirt:Vast Majority Of Popup Click Throughs Are Accidents

Techdirt:Vast Majority Of Popup Click Throughs Are Accidents "A new study has shown that approximately 90% of popup clickthroughs are accidental, caused by people trying to shut down the damn windows so they can get on with their surfing. This quote says it all: "Achieving an over-inflated click-through rate might help brands to justify their spend, but they are only deceiving themselves. The brand, which we used in our research study, is not only wasting up to 90% of its budget by paying for unintentional click-throughs, it is also frustrating and deceiving users."

(Thanks for the pointer, Jim)
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