The New York Times > Technology > The MSN Butterfly Begins to Break Free "Over the last year, however, MSN has finally started to see some profits. The unit began making money last fall and is expected to post an operating profit of about $200 million for the fiscal year that ended June 30, compared with a loss of about $531 million last year.
The reason has little to do with any of Microsoft's more ambitious Internet strategies. Instead, it was one of the businesses that it had put on the back burner - Internet advertising - that really started to take off."
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