Friday, October 31, 2003

WSJ.com - Amazon's Text Search Feature Helps Boosts Sales of Some Books

WSJ.com - Amazon's Text Search Feature Helps Boosts Sales of Some Books "Amazon.com Inc. said a new program that allows customers to search the contents of some books has boosted sales growth by 9% for titles in the program above other titles that can't be searched.
The news from the Seattle-based Internet retailer suggests that concerns among some book publishers that the search service might hurt sales haven't materialized. Amazon last Thursday introduced the service, called Search Inside the Book, which gave its customers a way to scour complete copies of 120,000 books from 190 publishers, a major advance over the searches customers were previously limited to, such as searches by title and author name."
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