Wednesday, October 08, 2003

The Seattle Times: Business & Technology: Amazon reaches out via Microsoft to computer desktop

The Seattle Times: Business & Technology: Amazon reaches out via Microsoft to computer desktop "The company is partnering with Microsoft to sell products directly from documents, spreadsheets and other Office programs — without opening up a Web site.
Instead, Amazon's entire catalog would be available for purchase directly through a window in Microsoft's Office 2003 Edition desktop programs, scheduled to launch Oct. 21.
It's not the first partnership between two of the biggest tech companies in the Seattle area, but it's certainly the most significant. Microsoft previously has made Amazon a premier merchant on its MSN Internet portal, and Amazon has used Microsoft's technology for its e-book store.
...
"The opportunity to be exposed to 400 million people who use Office is a tremendously exciting thing for any of our partners," said Dan Leach, lead product manager for the Office division.
The browser has served Amazon well, but it's a general-purpose tool, Barr said.
Microsoft's research pane is task-specific, he said, and is more convenient because users don't have to bounce back and forth between Office programs and a browser."

General Microsoft theme in this context:
Office: seamlessly integrated information worker environment
Browser: "reach Web" client
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