Later in the article: "In at least one warehouse, said an employee, workers have used high achievement on the games to push managers to reward them with extra Swag Bucks, a proprietary currency that can be used to buy Amazon-logo stickers, apparel or other goods."
"Developed by Amazon, the games are displayed on small screens at employees’ workstations. As robots wheel giant shelves up to each workstation, lights or screens indicate which item the worker needs to pluck to put into a bin. The games simultaneously register the completion of the task, which is tracked by scanning devices, and can pit individuals, teams or entire floors against one another to be fastest, simply by picking or stowing real Lego sets, cellphone cases or dish soap. Game-playing employees are rewarded with points, virtual badges and other goodies throughout a shift.‘MissionRacer’: How Amazon turned the tedium of warehouse work into a game | Washington Post
Think Tetris, but with real boxes.
Amazon’s experiment is part of a broader industry push to gamify low-skill work, particularly as historically low unemployment has driven up wages and attrition. Gamification generally refers to software programs that simulate video games by offering rewards, badges or bragging rights among colleagues."