Another perspective on Google's latest privacy campaign
"After the keynote speech, Google separately announced it would take steps to limit the use of tracking cookies on Chrome, the world’s most popular browser with about a 60 percent market share.Google Says It Has Found Religion on Privacy | NYT
Cookies allow companies to monitor which websites people visit and what ads they have viewed or clicked on. They also are a way for a website to remember who you are so you don’t have to log in every time you visit. Cookies level the playing field for smaller companies in the digital advertising world — allowing them to collect information that helps refine ad targeting.