On a related note, see Upfront 2019: TV Advertising Isn’t Dead (Yet) | Variety
"First, nothing has been disrupted about media except the distribution model. Instead of reading newspapers, we read online news. Instead of watching TV, we can get video on demand on our mobile devices. Instead of buying albums, we stream unlimited music with a subscription service.Disney and The New York Times show how the media dinosaurs can stay on top | CNBC
That’s really it. Consumers want the same content as always. They want engrossing and meticulously reported news articles. They want high quality HBO-level TV shows. They still want to watch live sports. They still want to listen to The Beatles.
This may be tough for a lot of venture capitalists and entrepreneurs to hear, but in the aggregate, not enough people value the original content digital media companies provide. If they did, more people would pay for it, or advertisers would pay more to reach those users, and the companies would be worth more."