Salesforce Hopes To Ride Analytics Wave With New Business Intelligence Service | TechCrunch

Salesforce attempts to move up the analytics tool stack

"In the demo I saw, you can slice and dice the data to create different views as you would expect and create a variety of connections between data, but it still uses standard database language like “join” and has database-style labels, and you still needed to build the connections to view the data. In other words, although it didn’t require IT involvement to use it, neither did it appear to be dead simple, and users would still need some training or knowledge to use it effectively.

The company emphasized in the demo that they wanted to make this a consumer-like experience, and they actually brought in game designers to make it more fun to use the product. While they succeeded to an extent, it’s important to remember this is still 1.0 technology and it’s going to require refinement over time."

Salesforce Hopes To Ride Analytics Wave With New Business Intelligence Service | TechCrunch