Microsoft Introduces Wearable Health and Fitness Band - Businessweek

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"Microsoft (MSFT) is betting that its Band, on sale today, will be able to distinguish itself by digging deeper into users’ devices and apps to suck up data on their fitness, sleep, and general health habits. Then its companion app, Health, predicts future issues and serves as a free source of advice. “One thing health and fitness trackers do incredibly well today is tell you about your past, but you would be hard-pressed to find devices that do a decent job of giving you actionable information,” says Ramon Llamas, an analyst at IDC.

At $199, Microsoft Band is pricier than competing fitness bands from companies like Fitbit and Jawbone. It doesn’t have the design intended to compete with the Apple Watch, which starts at $349, says Llamas."

Microsoft Introduces Wearable Health and Fitness Band - Businessweek