Thursday, December 19, 2013

Deal With It: Mobile Ads Are Here to Stay -

From a mobile advertising reality check
"It turns out we don't hate mobile ads. Surprisingly, we mostly tolerate them. We may find them annoying—or more accurately, we may say that we find them annoying—but apparently they're not annoying enough to prompt us to flee Google, Facebook and other ad-supported Web services.
This explains the boom: A new report by the research firm eMarketer finds that mobile ad spending doubled in 2013 to $9.6 billion, and it is set to skyrocket over the next few years, eclipsing the money spent on desktop ads by 2016. Mobile ads now account for all the growth in the digital ad industry."
Deal With It: Mobile Ads Are Here to Stay -

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