Since much of augmented reality is going to be commerce-driven, I expect the domain will be primarily competitive between Google and Amazon, not Apple (at least not directly, although of course Apple will try to take 30% for anything purchased via its platforms…)
Google and Apple meet on several battlefields in the mobile computing war, but there is one big front where the rivals have yet to show their weapons: mobile augmented reality.
Mobile augmented reality (AR), which comprises the overlay of information on real-world views seen through a mobile phone's camera viewfinder, is the window to the Internet of Things, where real-world objects have data associated with them.
Google, Apple to Spar in Mobile Augmented Reality - Mobile and Wireless - News & Reviews - eWeek.com
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