Zen and the art of Twittering? See the full article for David Pogue’s take.
My confusion continued until, at a conference, I met Evan Williams, chief executive and co-founder of Twitter. I told him about all the rules, all the advice, all the “you’re not doing it right” gripers. I told him that the technology was exciting, but that all the naysayers and rule-makers were dampening my enthusiasm.
He shook his head apologetically — clearly, he’s heard all this before — and told me the truth about Twitter: that they’re all wrong.
Or, put another way, that they’re all right.
Twitter, in other words, is precisely what you want it to be. It can be a business tool, a teenage time-killer, a research assistant, a news source — whatever. There are no rules, or at least none that apply equally well to everyone.