Monday, April 02, 2007

Google Joins Race to Buy DoubleClick -

High stakes poker, with Google and Microsoft holding most of the chips... 

Google Inc. has emerged along with Microsoft Corp. as a contender to buy DoubleClick Inc., presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said.

Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, according to the people familiar with the situation. But it is possible that Microsoft will counter.

Source: Google Joins Race to Buy DoubleClick -

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