Friday, May 12, 2006

Video games | Everything to play for |

Video games Everything to play for "The stakes are high for Sony: it is banking on the success of the PS3 not just to maintain its dominance in video gaming, but also to boost the fortunes of its Blu-ray technology, one of two rivals vying to become the high-definition successor to the DVD. Each PS3 will contain a Blu-ray drive -- hence its high price -- so that each console sold will help to seed the market for Blu-ray. But this strategy will work only if the PS3 sells well. Sony hopes its existing customers will prove faithful to the PlayStation brand despite the price tag, thus ensuring victory for the PS3 and Blu-ray. But the lower prices and innovative features of the PS3's rivals could test their loyalty to the limit."

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