The Seattle Times: Business & Technology: Apple settles in at home: "Now that the iPod rules among portable MP3 players, 'we want to put the focus on music in the home,' said Greg Joswiak, Apple's vice president for iPod marketing.
The new offerings will allow Apple to take back some of the money that has been going to the lucrative market of accessories developed by third-party vendors who sell cases, microphones, car adaptors and other gadgets.
'It appears Apple is trying to directly capture more of the revenue that is being generated by the 'iPod economy' that the company has created,' Piper Jaffray analyst Gene Munster wrote in a report to investors."
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