Killing me softly with salad dressing choices News.blog CNET News.com: "Those who live in North America and Western Europe have more options in terms of food, careers, consumer items and everything else, said Barry Schwartz, Swarthmore professor and author of 'Why Less is More' at PC Forum taking place in Carlsbad, Calif. this week. And that's the problem.
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Interestingly, the speech was pitched at a room full of execs and venture capitalists that spend their time concocting the next big thing."
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