Google's Schmidt Clears The Air

Google's Schmidt Clears The Air: "'Office is not the business we're in,' Schmidt said, saying the company wanted to do new things.
Schmidt said he saw Writely and other server-based tools as another way to collect and organize the world's data. 'All the world's information includes personal information,' he noted.
But Schmidt also said the company can't possibly be doing all the things that people say it is working on. 'We're not really that exciting,' he said.
But he also noted that the company's image also gives it a certain aura within the technology industry. 'The mystique works in our benefit,' he said. 'It's an engineering recruitment tool.' "