Friday, October 28, 2005 - Delta Air Weighs Shuttering Song, Using Elements - Delta Air Weighs Shuttering Song, Using Elements: "Delta Air Lines is considering a plan to eliminate its Song discount-airline unit, but the carrier would draw lessons from its experience with Song to spruce up its primary flights with satellite-television screens and other popular amenities.
The plan reflects the recent turnaround of Song, which was launched in 2003 and seemed doomed when Gerald Grinstein became Delta's chief executive less than a year later. Song initially seemed to be a distraction amid the financial crisis at Atlanta-based Delta. But it quickly became a laboratory for improvements in operations and customer service and an effective counterattack against other lower-cost airlines such as JetBlue Airways."

I always assumed Song was a creative attempt to eliminate union obligations...

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