Slack shows it’s worried about Microsoft Teams with a full-page newspaper ad - The Verge

Business just got a lot more challenging for Slack, which was already contending with the launch of Workplace by Facebook

"Microsoft is just minutes away from unveiling its Slack competitor, Microsoft Teams, at an event in New York City today. The software giant is expected to position its Teams software with tight integration into Microsoft Office, Skype, and the company's Office 365 services, and as a direct competitor to Slack. Microsoft hasn't even officially unveiled its Teams service, but that's not stopping Slack from getting some words out before the software maker's event.

In a full back page ad in the New York Times, Slack welcomes Microsoft's competition into the messaging market with some "friendly advice." In a long note, that's also published on Slack's blog, the company warns Microsoft that it's not the features that matter, it's the craftsmanship and human aspects of the software. "We've spent tens of thousands of hours talking to customers and adapting Slack to find the grooves that match all those human quirks," says the Slack team. "The internal transparency and sense of shared purpose that Slack-using teams discover is not an accident. Tiny details make big differences.""

Slack shows it’s worried about Microsoft Teams with a full-page newspaper ad - The Verge