"A new Pew report finds that 52 percent of the adult population use Facebook every day. Simply in terms of audience size, Facebook is like one and a half Super Bowls happening every day of the week.53 Percent of Americans Use Facebook Every Day - The Atlantic
Its reach extends even further when you also count occasional Facebook users. Fully 68 percent of American adults use the site at all*.
No other social network comes close to Facebook’s power. In fact, the second most popular social-media app in the country is also owned by Facebook: Instagram is used by 32 percent of online American adults. Only the third and fourth most-popular social networks, Pinterest and LinkedIn, sit beyond the company’s grasp. About three in ten online American adults use each of those."
Friday, November 11, 2016
53 Percent of Americans Use Facebook Every Day - The Atlantic
See Social Media Update 2016 (Pew Research Center) for details