Thursday, November 17, 2016

Facebook Says It Found More Miscalculated Metrics - WSJ

Move fast and fake things; also see Facebook Acts to Restore Trust After Overstating Video Views (NYT)

"Facebook Inc. said it has uncovered several more flawed measurements related to how consumers interact with content, raising more questions about the metrics marketers lean on to decide whether to buy ads on the social media network.

The company publicly disclosed on Wednesday that a comprehensive internal metrics audit found that discrepancies, or “bugs,” led to the undercounting or overcounting of four measurements, including the weekly and monthly reach of marketers’ posts, the number of full video views and time spent with publishers’ Instant Articles."
Facebook Says It Found More Miscalculated Metrics - WSJ
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