Thursday, November 17, 2016

Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives (Digiday)

Later in the article: "TBWA Worldwide, Weber Shandwick, Starbucks and Heineken are among the more than 1,000 companies using Facebook Workplace"

"Slack has never quite caught on at brands and agencies, but now Slack alternatives from Facebook and Microsoft are making in-roads among marketers.

Facebook’s Workplace and Microsoft’s Teams are gaining adaption at marketers in ways Slack largely has not. This is owing to the fact that Slack, being a singular product, lacks the suite of enterprise tools that Microsoft and Facebook others can provide alongside. So it’s easier for IT  and procurement departments to shop from a single vendor whose products they already use and also more efficient for licensing purposes."
Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives
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