Tuesday, November 08, 2016

After a slow start, Apple News is emerging as a significant traffic driver for some news orgs » Nieman Journalism Lab

Also see Apple is bringing in NBCUniversal to sell ads in Apple News (Recode), which notes "Apple won’t comment on detailed usage numbers, but says the app now has 70 million unique users."

"CNN, for example, says its Apple News content got 36.5 million unique readers in September, a major increase from August’s 5 million. Its pageviews also increased significantly to 274 million, up from 43 million a month before.

“It’s really quite a remarkable story,” said Alex Wellen, CNN’s chief product officer. While CNN had seen “steady traffic growth” for most of the year,” said Wellen, Apple’s tweaks to its news app have changed the traffic picture significantly."
After a slow start, Apple News is emerging as a significant traffic driver for some news orgs » Nieman Journalism Lab
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