Sunday, July 31, 2016

Yahoo and the Online Universe According to Verizon - The New York Times

Maybe they'll change the company name to Verizon!

"Advertisers, worried that Google and Facebook are effectively becoming a duopoly, might bite. “With Facebook and Google taking an estimated 78 cents of every new digital dollar spent, having a viable third option is welcome,” said Joe Marchese, president of advanced ad products at Fox Networks.

“Advertisers want to make it work,” Mr. Wieser said. “There’s really interest in supporting and propping up a well-run No. 3.”

Yet for Verizon to believe it will have an easy path is “willful optimism,” Mr. Wieser said. It ignores Google and Facebook’s dominance of online advertising. Together the Silicon Valley rivals control nearly half of the worldwide online ad market, generating close to $80 billion in sales. In recent days both Facebook and Alphabet, the parent company of Google, reported healthy quarterly results, suggesting that they are only growing stronger."
Yahoo and the Online Universe According to Verizon - The New York Times
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