Also see 12 Signs You’re Playing Too Much ‘Pokémon Go’ (WSJ) and Pokémon Go is barely a week old and Hillary Clinton is already using it to register voters (Vox)
"The developer of Pokémon Go said it will soon accept sponsored partnerships to make certain locations appear more prominently in the mobile game that has taken the country by storm.Pokémon Go developer says ads are coming, and shops are already luring gamers in - The Washington Post
The move to make even more money off this juggernaut makes sense given just how popular the game has become. Since its July 6 launch, it has become the biggest mobile game in history, as measured by daily active users. It now has more than Twitter, and people are spending more time on it than on Facebook. And the Wall Street Journal reported that advertising companies have been reaching out to Niantic to figure out how to get their clients in on the game."