Unity Technologies, Maker of Pokémon Go Engine, Swells in Value - The New York Times

Augmented Unity

"The company also estimates that its software is used in about 90 percent of the content created for Gear VR, a virtual reality platform designed by Samsung and the Facebook-owned Oculus that uses mobile phones as a screen.

An even more promising area of growth for Unity in the near term could be augmented reality, which burst into the mainstream in the last week with the release of Pokémon Go.

While Unity declined to comment on its valuation, the company’s chief executive, John Riccitiello, said in a phone interview that the company, which was founded over a decade ago, did not have an immediate need for the money. “On other hand, if we ever need that much money, it’s generally dumb to wait until you need it,” said Mr. Riccitiello, who was previously the chief executive of Electronic Arts, a game publisher."

Unity Technologies, Maker of Pokémon Go Engine, Swells in Value - The New York Times