"Capturing these little monsters isn’t just good for players. In just a few days since its July 6 launch, the game has become a national sensation, nearly overtaking Twitter in daily active users. It currently ranks as the most profitable game on Google and Apple’s app stores. On Monday, Nintendo’s stock jumped 25 percent. On Tuesday, it rose another 13 percent.What is really behind the Pokémon Go craze - The Washington Post
The game is perhaps the first real success story of the use of augmented reality technology, which blends the digital and real world together. The combined effect is part bird-watching, part geocaching, part trophy-hunting, with a heavy dose of mid-1990s nostalgia.
All that success means Pokémon Go won’t be the last of these types of games."