Jeff Bezos appears in the new Star Trek movie, playing a “Starfleet Official” - Recode

Tbd if this will top playing himself on The Simpsons, as both Bezos and Elon Musk have done

"As anyone who has spent any time using IMDB as a research tool knows, an IMDB listing is not a rock-solid source. But Star Trek producer J.J. Abrams and Star Trek director Justin Lin both confirmed Bezos’ appearance - described as a “single tracking shot that includes his character”, which suggests he doesn’t have a speaking role - to the Associated Press on Friday.

““He was awesome," Lin said. "It was like a president was visiting, you know? He had a big entourage! But it didn't matter because he was so into it. He had to wait around all day because it was one day we were shooting like three different scenes and, it was also credit to Jeff because ... he just nailed it every time."“"

Jeff Bezos appears in the new Star Trek movie, playing a “Starfleet Official” - Recode