Facebook Omnipresence Makes Murdoch’s Journal Wary of Close Ties - Bloomberg

A time for big decisions

"The newspaper industry views Facebook with a mix of excitement and trepidation. While the site has proven to be a source of new readers, publishers don’t want to grow too dependent on it. That’s especially true for the Journal, which has counted on online subscriptions for growth, not giving articles away for free.
At stake are the 1.6 billion Facebook users whose attention News Corp. and other publishers are attempting to grab. About 63 percent of the Journal’s global desktop social-media visitors come from Facebook -- not as much as the traffic online-only competitors like BuzzFeed get, but enough to make News Corp. take Facebook seriously despite its concerns."

Facebook Omnipresence Makes Murdoch’s Journal Wary of Close Ties - Bloomberg