Thursday, July 14, 2016

Churches using Pokémon Go to get millenials in pews - The Boston Globe

Gotta catch 'em all; also see Pokemon GO could be next big marketing tool for retailers (Reuters) and Advertisers set for a piece of ‘Pokémon Go’ action (Financial Times)
"“What that means is that people playing the game are going to stop outside your church with their phone and download some goodies. If your church is a gym, they may hang around for quite some time playing there,” Vail wrote. “So, whether you want it or not, you’ve got a lot of young people showing up.”

Vail has recommended churches embrace the sudden influx of “kids and teens ... But also a LOT of millennials” by setting up charging stations for people whose smartphones are running low on battery life; sharing WiFi connections freely; hosting Pokémon-specific events on church property; and changing signs outside to alert players that they’re near a “Poké Stop.”"
Churches using Pokémon Go to get millenials in pews - The Boston Globe
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