Excerpt from a Viv profile by John Battelle
"Viv’s vision is to find a third way, one that will, at scale, obviate both search and the app store. Let that sink in: If Viv really works, it will leapfrog the essential differentiation of both Apple and Google — companies with a combined market cap of more than a trillion dollars.
How? Using the exact same mechanism that gave rise to Search and App Stores: A virtuous cycle driven by a shift in consumer behavior (from pecking at chiclets on a phone to sophisticated natural language queries), and an associated shift in how and on which platform businesses integrate their services. Viv is in essence a query collection and distribution machine, just like search. And it plans on using the guts of mobile apps to “get shit done.” Brilliant."This Company Might Make Apple and Google Irrelevant — NewCo Shift — Medium