"From the safety of 2016, I can easily see that Windows 8 and Surface were a one-two punch that forever changed the dynamic of a PC industry that was already reeling from the iPhone. PC makers reacted to Surface as the direct threat that it was. And they responded not with new devices inspired by Surface, but by releasing new Chromebooks based on Google’s Chrome OS.Google Building Its Own Phone? Beware the Surface Curse - Thurrott.com
The PC market still hasn’t recovered from this collective blunder, and the collapse continues today in 2016 with even the rosiest projections calling for a leveling off, and not a rebound, of PC sales. The PC market will never again be as big as it was before the release of Windows 8 and Surface."
Tuesday, June 28, 2016
Google Building Its Own Phone? Beware the Surface Curse - Thurrott.com
Excerpt from a timely Paul Thurrott platform dynamics reality check