"The company is rolling out a new service that pools data from across the entire web and mobile devices, giving it a potential boost to its core ads business. The big caveat: It’s giving users total control — and with that, they’ll have carte blanche to block particular ads.Google is adding new ways to track you for ads, but it’s letting you call the shots - Recode
It’s a way for Google to get ahead of the growth in ad-blocking. By building the feature opt-in, it’s also a way for Google to combat criticism of its privacy practices."
Wednesday, June 29, 2016
Google is adding new ways to track you for ads, but it’s letting you call the shots - Recode
Also see Uh Oh: Google Expands Its Ad Tracking. But, Yay: It’s Opt-In (Wired) and Review your entire Google life on this handy new page (Mashable)