Wednesday, June 29, 2016

‘Tesla Solar’ Wants to Be the Apple Store for Electricity - Bloomberg

Final paragraphs from an extensive Tesla + SolarCity reality check

"While the timing does complicate Tesla’s unprecedented ramp-up of its Model 3 electric car production, the competition for electric and autonomous cars is only going to get more fierce. Companies including Apple, Volkswagen AG, General Motors Co., and Daimler AG have all committed to electric vehicle programs to challenge Tesla. Musk’s ambition creep is all his company has ever known, and is probably all it will ever know if it’s going to succeed against the biggest technology and automobile companies in the world.
Is SolarCity a major distraction for Tesla? Probably. Does it add existential risk to both of these long, cash-torching bets? Most likely. Are the conflicts of interest messy? Definitely. But could the deal also result in the world’s first clean-energy juggernaut, a company that does for solar power, batteries, and electric cars what Apple did for computers, phones, and software apps? It’s worth considering."
‘Tesla Solar’ Wants to Be the Apple Store for Electricity - Bloomberg
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