Wednesday, June 29, 2016

Pinterest Announces New Shopping-Focused Features - The New York Times

A pinned-product purchase pivot

"Among the features are buyable “pins,” or buttons, in browsers that users can click to purchase items on the site, as well as a digital shopping bag that follows users from their desktops to their smartphones or tablets.

Perhaps most interesting is Pinterest’s object-detection software, a type of product search and discovery that companies like Amazon have tried. The software analyzes a photo of an object, such as a stuffed animal, recognizes it and highlights the item — or something like it — in a pop-up window. Users can then buy the item through Pinterest."
Pinterest Announces New Shopping-Focused Features - The New York Times
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