"German premium carmakers BMW , Mercedes-Benz and Audi are snapping up software experts as tech firms such as Google threaten to outflank them in the race to develop a self-driving car.Google's self-driving car push spurs hiring spree at automakers | Reuters
Software expertise has become a new battleground for automakers and tech firms as cars need lines of code to connect electric car motors to batteries, talk to smartphones or activate brakes when a radar system detects an obstacle ahead.
Without beefing up their digital expertise, German automakers will struggle to offer new premium features such as autonomous driving and car-sharing services to compete with new rivals such as Google and Uber."
Monday, September 14, 2015
Google's self-driving car push spurs hiring spree at automakers | Reuters
Also see Google Hires Auto Veteran to Lead Self-Driving Car Project (NYT)