A new era: Apple welcomes Microsoft on stage during iPad keynote - Puget Sound Business Journal

Compete different

"The shift since then has been dramatic, and today's Apple keynote is really a testament to how much Microsoft has changed under Nadella's leadership.
The new mantra is clear: Just because you compete in hardware, doesn't mean you shouldn't partner on software.
The new iPad stacks up similarly to Microsoft’s Surface Pro 3. It has a 12.9-inch screen, compared to Surface Pro 3’s 12-inch, is only marginally lighter and thinner than Microsoft’s product and has a suite of similar accessories – even a stylus, called Apple Pencil, which Apple co-founder Steve Jobs famously hated."

A new era: Apple welcomes Microsoft on stage during iPad keynote - Puget Sound Business Journal