Thursday, September 24, 2015

Why Does Google Still Make Nexus Phones? | Tech.pinions - Perspective, Insight, Analysis

Final paragraph from a Google Nexus reality check

"Many developer programs provide hardware for testing purposes but, in the vast majority of cases, this hardware is either the standard version ordinary customers will also end up buying, or custom, stripped-down hardware for the sole purpose of developer testing. The Nexus program is odd in that it combines this same core purpose of providing devices to developers with the fanfare and branding of a consumer product, albeit a niche one. At some point, Google needs to apply the lessons it apparently learned but didn’t heed after the Nexus One launch and find a new purpose for the Nexus program. Perhaps Google Fi will provide that purpose and perhaps a device financing plan can stimulate sales. But, so far, there’s little evidence this year’s Nexus phones will fare any better than previous year’s versions."
Why Does Google Still Make Nexus Phones? | Tech.pinions - Perspective, Insight, Analysis
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