Apple Propels an Ad-Blocking Cottage Industry - WSJ

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"There is money to be made blocking ads and, as it turns out, allowing ads to evade ad blockers.

Eyeo GmbH, the company behind popular desktop ad-blocking tool Adblock Plus, now accepts payment from around 70 companies in exchange for letting their ads through its filter. Eyeo stipulates that they must comply with its “acceptable ads” policy, meaning their ads aren’t too disruptive or intrusive to users. In total, ads from some 700 companies meet the acceptable ads policy, an Eyeo spokesman said.

Eyeo is now reaching out to developers of other ad-blocking tools to cut deals that allow certain ads to pass through their filters, too, in exchange for payment."

Apple Propels an Ad-Blocking Cottage Industry - WSJ