Predictably... Also see Dislike Button? Facebook’s Not Getting That — But It May Gain Alternative To The Like Button (Marketing Land)
"The prospect of a new dislike button has been polarizing among Facebook users.Coming Soon to Facebook: A 'Dislike' Button - The New York Times
“There is already enough hate on Facebook and social media,” Atiq Haneef of Pakistan commented on an earlier version of this article on the Facebook page of The New York Times. “I’m gonna dislike this dislike button!”
But Roger Anderson of Atlanta, a former government microbiologist, wrote, “What’s wrong with a dislike button? Let’s have varying opinions on Facebook posts! If some feelings get hurt, then so be it and just grow up.”"