"Similarly, when you shop for a wireless phone plan today, chances are that the carrier’s marketing contains the word “simple.” But when you browse the numerous options and fees, you’ll find they are anything but. Instead, we may be hitting peak complexity with phone plans.Choosing the Best Smartphone Plan for You - The New York Times
“Never before has the pricing been so complicated with all the carriers,” said Toni Toikka, whose research firm Alekstra analyzes wireless bills and who recently created a giant spreadsheet of phone plans. “This is the first time in carrier history that the carriers have been able to build that kind of a maze that even I get really confused.”"
Thursday, September 03, 2015
Choosing the Best Smartphone Plan for You - The New York Times
Check the full article and the companion What Pricing Plan to Get for an iPhone 6 for some guidance