Tinder Doesn’t Contribute to Hookup Culture (Says Tinder) - The New York Times

Time for PR training at Tinder -- from a putting out fire with gasoline case study:

"Like a person scorned after a bad date, the tech company Tinder went a little bit crazy on social media on Tuesday after Vanity Fair published an article blaming technology for the death of dating.

The article, “Tinder and the Dawn of the ‘Dating Apocalypse,’ ” was not just about Tinder — there is a wider Internet at work, the writer Nancy Jo Sales suggested. But the app, which lets users quickly swipe left to signal rejection or right to signal interest, was used to illustrate the problems young daters face when technology fuses short attention spans with too many options."

Tinder Doesn’t Contribute to Hookup Culture (Says Tinder) - The New York Times