Here’s the Hidden Joke in Google’s Letter Announcing Alphabet - Bloomberg Business

Also see ‘B Is for Buffett’ in Page’s Plan to Mold Google After Berkshire (BloombergBusiness)

"Hidden in Page's letter announcing the creation of Alphabet, Google's new parent company, is an inside joke that compares the restructure to the sprawling technology company at the center of HBO comedy series Silicon Valley.
In the series, Google-like company Hooli creates a comically terrible moonshot division called XYZ, led by "Sole Head Dreamer" Nelson “Big Head” Bighetti. Hooli XYZ's greatest achievement ends up being a backfiring potato cannon that wreaks havoc on employees."

Here’s the Hidden Joke in Google’s Letter Announcing Alphabet - Bloomberg Business