As ad blockers rise, will the Web business model fall? | BetaBoston

Ad blocking as accelerated online advertising evolution

"“Ad blocking is a symptom of bad advertising online,” said Williams, who thinks the impending crisis is an opportunity to finally get it right.

His rival Matt Adkisson agrees. He said Sourcepoint plans to let users opt out of receiving ads that get on their nerves. Another anti-ad block company, Ireland’s PageFair, works with publishers to help them develop inoffensive ads that users won’t want to block."

As ad blockers rise, will the Web business model fall? | BetaBoston