"“Ad blocking is a symptom of bad advertising online,” said Williams, who thinks the impending crisis is an opportunity to finally get it right.As ad blockers rise, will the Web business model fall? | BetaBoston
His rival Matt Adkisson agrees. He said Sourcepoint plans to let users opt out of receiving ads that get on their nerves. Another anti-ad block company, Ireland’s PageFair, works with publishers to help them develop inoffensive ads that users won’t want to block."
Thursday, August 27, 2015
As ad blockers rise, will the Web business model fall? | BetaBoston
Ad blocking as accelerated online advertising evolution