"But what has captured publishers’ attention is the increase in the number of people reading their phones. In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen. The number of people who read primarily on phones has risen to 14% in the first quarter of 2015 from 9% in 2012.The Rise of Phone Reading - WSJ
Meanwhile, those reading mainly on e-readers, such as Kindles and Nooks, dropped over the same period to 32% from 50%. Even tablet reading has declined recently to 41% in the first quarter this year from 44% in 2014."
Friday, August 14, 2015
The Rise of Phone Reading - WSJ
Another reason why we probably haven't seen the last Amazon Fire Phone