Tuesday, August 11, 2015

Ad-Blocking Software Will Cost the Ad Industry $22 Billion This Year - Digits - WSJ

Time to Disconnect

"The report, published by Adobe and PageFair, a Dublin-based startup that helps advertisers thwart blockers, said ad-blocking software will lead to nearly $22 billion in lost advertising revenue this year – representing a 41% rise from 2014. One third of all Internet users now use some software to block ads, according to the companies.

The rise of ad-blocking software is a response to both privacy concerns and to the sheer prevalence of digital ads. Some users object to the collection of personal data, while others find ads – particularly those that follow users across devices – to be annoying and to slow down their systems."
Ad-Blocking Software Will Cost the Ad Industry $22 Billion This Year - Digits - WSJ
Post a Comment