Thursday, May 14, 2015

Vessel needs a head start against YouTube - Business - The Boston Globe

From an Internet video business reality check

"Americans viewed an average of 5¼ hours of video per day in 2013, according to the market research firm eMarketer. And this year, we’re supposed to break 5½ hours. But not because we’re watching the regularly scheduled kind pumped out by local stations, national networks, and cable channels. We’ve cut back slightly on that.


All the growth is in Internet video, the kind viewed on PCs, smartphones, and tablets. The average Yank spent an hour per day last year watching this stuff, up from 21 minutes in 2011. And it just keeps growing. Thanks to YouTube, we’re all trained to enjoy the occasional brief video break. I’m a sucker for movie trailers and “Three Stooges” shorts, myself.

But is anybody a big enough sucker to pay for this stuff?"
Vessel needs a head start against YouTube - Business - The Boston Globe
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