Spotify Takes on Apple and YouTube: 5 Things to Know About the New Streaming War - Bloomberg Business

Excerpt from a snapshot of Spotify's new video service

"Get Ready for New Streaming War: The timing of Spotify’s announcement isn't an accident. Next month Apple is expected to unveil its own streaming service built on its $3 billion acquisition of Beats. Sure, Spotify faces plenty of competitors already, but it hasn’t faced a serious rival since it broke away from the streaming music pack several years ago. 
Apple is hardly guaranteed success. It launched a music-based streaming service, Ping, which failed. Then it tried a Pandora competitor, iTunes Radio, which has been underwhelming. Nor is it clear how Apple can fundamentally improve on music subscription services that are a pretty good deal for serious music fans. “Subscription music is a good category. There really isn’t a problem here for Apple to fix,” says Andrew Sheehy of Generator. “The only actual advantage that Apple has is the install base and its market power.” "

Spotify Takes on Apple and YouTube: 5 Things to Know About the New Streaming War - Bloomberg Business