I, Cringely Apple TV's 4K Future - I, Cringely

Excerpt from an Apple TV reality check

"What I think will happen at the WWDC is Apple will announce a spectacular new Apple TV — the most powerful streaming box the world has ever seen — wow developers with its potential and beautiful user interface, but will for the moment limit the features to not much more than the old Apple TV could provide, though with the addition of true streaming. Apple has a difficult path to follow here, you see, because they need to inspire developers to support and extend the new box while, at the same time, creating a video content ecosystem that gets shows from video producers, broadcast and cable networks, and movie studios that have come to inherently distrust Apple as a destroyer of record companies.

If Apple were to throw a completely un-throttled Gen-4 Apple TV on the market, it could cost Cupertino its chance to tie-up long-term content deals to feed those boxes, limiting their total success. Apple needs this new Apple TV to do much more than run Netflix and Hulu, because Apple needs billions and billions in new revenue."

I, Cringely Apple TV's 4K Future - I, Cringely