Tuesday, May 12, 2015

Coming Soon to Your Smartwatch: Ads Targeting Captive Eyeballs - Bloomberg Business

Something to add to your smartwatch selection criteria -- the ability to control all advertising scenarios

"Smartwatches let advertisers grab consumers’ attention immediately, no matter what they are doing. And it’s not just about screen space. Extra sensors that collect data such as the pulse, movements and even skin temperature could help marketers better target their ads.
“Is this person awake?” said Greg Ratner, head of technology at brand agency Deep Focus in New York. “Is that a good time to interact with that user at all, or should we wait for a different time to engage with them? All that is just additional context to help us connect the brands with the users at the right moment.”"
Coming Soon to Your Smartwatch: Ads Targeting Captive Eyeballs - Bloomberg Business
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